Everything You Wanted to Know But Were Afraid To Ask

Why You Lost That Sale

In this post, I’m going to share with you the number one reason why you are losing sales right now. You’ll discover why people don’t buy from you how to stop them from going to your competitors instead. Coming up!

What No One Ever Tells You About Your Buyer

Today, I’m going to show you what drives your buyers from the inside. How to make sense their seemingly irrational behavior and more importantly how you can profit from it.  When I studied Marketing at University years ago twenty years

What You Need to Know About Identity Stories

Our worldview is driven by 3 kinds of stories. First, you have the Inner Stories. These are stories you tell yourself. It’s the self talk that’s going one in your head 24/7. It’s driven by your values and makes up

What You Need to Know About Image Stories

Today we’ll talk about the Outer Stories or Image Stories. These are the stories you tell others, it’s the aspirational image have of yourself. The ideal image of yourself that you want to portray to others. The best version of

What You Need to Know About Reputation Stories

And finally you have the Feedback Stories. I’d like to call them Reputation Stories. These are the Stories that others tell about you. It’s your reputation. You know, the stuff about you that your friends, family and collegues  talk about

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