Sales

In this post I’m going to show you how you can not only make your customers fall in love with your brand but also turn them into an army of salespeople that drive sales for you.  How to satisfy the […]

Today, I’m going to show you what drives your buyers from the inside. How to make sense their seemingly irrational behavior and more importantly how you can profit from it.  When I studied Marketing at University years ago twenty years […]

Our worldview is driven by 3 kinds of stories. First, you have the Inner Stories. These are stories you tell yourself. It’s the self talk that’s going one in your head 24/7. It’s driven by your values and makes up […]

Today we’ll talk about the Outer Stories or Image Stories. These are the stories you tell others, it’s the aspirational image have of yourself. The ideal image of yourself that you want to portray to others. The best version of […]

And finally you have the Feedback Stories. I’d like to call them Reputation Stories. These are the Stories that others tell about you. It’s your reputation. You know, the stuff about you that your friends, family and collegues  talk about […]