Keynote speaker · Advisor · Author
AI can draft the plan. It cannot decide if the plan is right.
I work with leadership teams on the part AI does not replace: the judgment to set the objective, direct the work, check the output, and own the outcome. And I run the measurement programme that tells me whether any of it is true.
Keynotes at Google Campus South Korea and the PIKOM GBS Summit. Generative AI leadership sessions for the INSEAD Malaysia MBA. Currently advising SD Guthrie, a regional Fortune 500.
33,000
employees reached by the HSBC transformation I was one of five managers globally chosen to lead
241%
revenue growth delivered as general manager at Electrolux Malaysia
2,000
delegates in the room for a single keynote in Jakarta, the largest audience I have spoken to
25yrs
across Asia Pacific, the UK, the US and Australia
Why this is different
Most people talking about AI are quoting someone else’s research.
I publish my own. Through AIR APAC, the institution I lead, I run a published measurement of how AI systems represent organisations and places across Asia Pacific. The method is public. The results are free to whoever was measured.
That changes what a talk can be. Instead of a survey of headlines, you get findings from an instrument, with the method open to challenge and the limits stated out loud. Including the parts that did not work.
Signature keynotes
Three talks, each anchored to something measured.
Every session is shaped around your audience before the day. Live or online, 45 minutes to a half day.
The judgment AI does not replace
Why capable teams with good tools still make worse decisions than they did before.
What AI systems say about your destination
Something already answers on your behalf. Here is what it is saying.
Governing what you cannot see
AI-mediated discovery is a governance question wearing a marketing costume.
The book · November 2026
The Human Layer
What the 5% of AI winners build that everyone else skips
AI transformation does not fail at the technology layer alone. It fails in the human systems around it: how leaders decide, how teams change, and how organisations turn new capability into useful work.
416 pages, written and finished. It goes on sale in November 2026. The opening chapters are readable now.
Read the opening chapters
Download the opening of The Human Layer free. First name and email only.
Rooms I have worked in
Stages, faculty, and record
Where the work has been taken seriously.
Keynote speaker, Google Campus South Korea
Delivered to the founder and startup community in Seoul
Keynote speaker, PIKOM GBS Summit
Malaysia’s national technology industry association summit
Generative AI leadership facilitator, INSEAD Malaysia MBA
Sessions on AI leadership for the MBA programme
Facilitator, The CEO Institute Australia
Peer-group facilitation for chief executives
Selected for the Korean government startup accelerator
Founder coaching and market strategy, in partnership with WeWork and Harvard Business School
Google, generative AI, machine learning and AI
Qualification completed 2023
Author, The Human Layer
416 pages on the human systems around AI adoption. Out November 2026
Insights
One evidence-based piece a week, including what did not work.
Findings carry the artefact they came from. Arguments are marked as arguments. One piece so far is about something that failed.
Newsletter
One evidence-based piece a week, from measurements I run.
No news roundups. Unsubscribe in one click.
Book a date
Put someone on stage who measures what he is talking about.
Tell me the date, the city and the audience, and I will tell you honestly whether I am the right person for your programme. Next confirmed: 10th TPO Forum, Taichung, Taiwan, 16 to 18 September 2026.