Learn how to skyrocket your sales with Story-Selling

Meet Indhran

Indhran Indhraseghar is a professional speaker, writer and consultant with 20 years of sales and marketing experience

Indhran was 17 when he won his first sales award at TIME Magazine. He became the youngest General Manager at Electrolux while still in his 20s, where he grew sales by 241% (KPMG audited)

In his 30s, he led a global branding initiative involving 33,000 HSBC employees serving 80 million customers worldwide. His efforts contributed to HSBC’s spectacular leap to No 23 on the Interbrand 100, powering ahead of Apple and Nike.

Indhran left HSBC to form his own training and consulting agency in Australia in 2008. Since then he has helped thousands of people to generate extraordinary business success. His private client list includes billion dollar companies.

Indhran is a triple certified digital marketer. He has a Degree in Accounting and Finance from Strathclyde University, Scotland with a postgraduate qualification from The Chartered Institute of Marketing, United Kingdom.

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The fastest way to deliver business results

Unlock New Buyer Value

Over 90% of companies today are trying to sell based on the techniques from the 80s, provided by sales gurus who had no idea about the internet, social media or big data. The world has completely changed in the last 40 years. Your prospective buyer is just too savvy for old selling methods. Story-Selling helps you close deals faster by offering your customers value they won’t be able to find elsewhere.

Sell Like A Human

Humans are hardwired for story. Story-Selling is about how buyers make meaning of products and services through the lens of story. The gap between stories buyers tell themselves and stories they tell others about themselves. Learn how to recognise these 'story gaps', position your value proposition within the gap and close the sale themselves. When you align your offering with the buyer's story, when your product, service or idea has become part of the buyer's story, a sale becomes inevitable.

Proven and Field Tested

Story-Selling has been developed from the storytelling models of Netflix, Nintendo and IDEO. Our science is backed by research at leading institutions such as Harvard University, Princeton University and the University of Cambridge. Our program content is supplemented by extensive research of the top 100 sales and marketing systems in North America combined with the experience and story-selling skills of facilitators from the New York Sales Academy.

Our Programs

For Entrepreneurs

One of the most important stories you will ever tell is your growth story. Growth stories are the single most powerful weapon in an entrepreneur’s arsenal. When people invest in your company – either their time or money – they are investing in your growth story. Companies aren’t just snapshots in time, they are positioned within a narrative. How people perceive that narrative will influence how they will perceive your progress and your potential. Even a very early-stage company can win customers if their narrative illustrates a compelling future that they want to participate in. Growth stories can help persuade key stakeholders – employees, investors, and consumers – to invest in your company. Your growth story is key to unlocking the support of your customers while fuelling your own internal purpose and passion. Entrepreneurial storytelling is able to persuade stakeholders in a way that growth charts never will. 

For Sales Professionals

90% of salespeople today are trying to sell based on the techniques from the 80s, provided by sales gurus who had no idea about the internet, social media or big data. The world has dramatically changed in the last 40 years. 

Customers today are highly empowered and increasingly use AI and machine learning to buy. Your prospective buyer is just too savvy for old school selling methods.

As a salesperson,  if you can’t add value, you simply become irrelevant to your buyer. Clearly a new way of selling in 2020 is needed.

Story Driven Selling techniques  will help you close deals faster, and more often by offering your customers value they won’t be able to find elsewhere.

For Brand Marketers

Humans are hardwired for story. Stories help us make sense of the world around us. Your customers think in stories, remember in stories, and turn just about everything they experience into a story

Story-Selling focuses on how your buyers make meaning of products and services through the lens of story, stories buyers tell themselves and the stories they tell others about themselves.

When you closing their ‘value gap’ and align your offering with the buyer’s story. When your product, service or idea has become part of the buyer’s story, a sale becomes inevitable.

 

For Project Managers

Research reveals that 42% of project managers cited “building a case for change” as a top challenge in 2019

Project Managers can use storytelling to build the case for change by identifying the elements of change with the  business. These elements include things like the customer’s strategy, the core issue, desired outcomes, solution options, and perceptions of value and risk.

Storytelling helps Project Managers understand which of these elements support the case for change and which ones are in opposition. And then, shape each of these elements into a compelling change narrative that wins support and delivers the business outcome

For Data Professionals

Rarely are people moved by statistics. Our brains want stories, not dry data. Data storytelling involves understanding the message and the audience, then crafting the right narrative to deliver insights to stakeholders.

Analytical insights start and end with the story, and storytelling skills are essential for understanding the message and gaining value from the data.   

Present data in a highly compelling way and move audiences to action. Good storytelling is about people, not statistics. Most people make an emotional decision and later rationalize it with facts.

Storytelling creates that all important emotional connection to data that establishes empathy with your audience. 

For Recruitment Managers

A good story is a big selling point to talented job hunters. The current job market is extremely competitive. A strong and planned recruitment strategy can help you stand out of this competition.

Storytelling ensures your employer brand and message are attractive to your target audience, particularly over social media. 

An open and transparent narrative about the company’s working culture to ensure you attract candidates that will match your business.

your story will sell your employees on your brand’s purpose and increase the level of dedication on both sides of the employer/employee relationship. 

Storytelling gives you the highest level of community and culture possible. Getting your people strategy right is key to hitting your business goals. 

Contact

Phone: +65 9824-5466

Fax: +65 6635-18-62

Email: info@indhran.com

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