Signature keynote
The judgment AI does not replace
Know when to use an AI answer, when to question it and who remains responsible.
45 to 60 minutes · US$5,000Read the outline →Founding Director, AIR APAC
AI can draft the plan. It cannot decide whether the plan is right.
I help leaders turn AI answers into decisions they can defend and workflows that improve. My keynotes and practical workshops show what to check, who decides and how to measure the result.
Most recently, I spoke at the 10th TPO Forum in Taichung on 17 September 2026, with around 500 delegates from Asia Pacific city tourism organisations.
Keynotes US$5,000. Standard preparation included. Travel and applicable taxes additional. Based in Singapore, available internationally. View fees and booking.
I help leaders question an AI answer without dismissing it.
I help leadership teams work out when to use an AI answer and when to question it. My keynotes and workshops focus on decisions people recognise from their own work. I bring 25 years of advisory and leadership experience, including service transformation at HSBC Global Resourcing for 33,000 front-line employees and 10 million customers. I also write about judgment in The Human Layer.
- 25years in advisory and leadership across Asia Pacific, the UK, the US and Australia
- 33,000front-line employees in the HSBC Global Resourcing service programme, 2005 to 2008
- 10million customers served by that programme
- 2,000delegates at SEOCON Jakarta, May 2023
What I argue
A convincing AI answer can still be the wrong answer to use.
Judgment is deciding whether to use an AI answer, what to check first and what you are prepared to stand behind.
I don’t argue that people should always overrule AI. Following it without question can be a mistake. Rejecting it without reason can be one too. I’m interested in how people decide between those two responses.
Keynotes
I speak about judgment when leaders work with AI.
Start with a keynote to frame the questions, an executive briefing to discuss a decision, or a workshop to practise applying judgment to AI output.
Briefings and workshops
Work through the decisions your team faces.
Discuss the choices AI creates for your leadership team, or practise checking answers, questioning assumptions and deciding who remains responsible.
Compare formats, fees and inclusions →The leadership portfolio also includes From AI answers to business results and The Human Layer. PR and communications talks and tourism and public-body talks are available for specialist audiences.
Choose the format
Choose the time and the size of the group.
- Keynote45 to 60 minutes. US$5,000
- Executive briefing90 minutes, up to 25 people. US$3,500
- Half-day workshopUp to 3 delivery hours, up to 30 people. US$5,000
- Full-day workshopUp to 6 delivery hours, up to 30 people. US$7,500
- Panel or moderationDuration and role agreed in advance. Quoted to scope
Tell me about the event.
Keynotes US$5,000. Standard preparation included. Travel and applicable taxes additional. Based in Singapore, available internationally. See inclusions and booking steps.
Contact meSpeaking, training and capability building
I’ve spoken to rooms of 20 and audiences of around 2,000.
My work includes keynotes, practical workshops and capability-building programmes for leadership teams, founders, marketing professionals and public officials.
| When | Organisation / event | Session / audience | Status |
|---|---|---|---|
| 17 Sep 2026 | 10th TPO Forum, Taichung, Taiwan | Around 500 delegates from Asia Pacific city tourism organisations | Delivered |
| Sep 2026 | Bursa Malaysia | Business storytelling training | Delivered |
| May 2026 | TPO Capacity Building Programme, Busan, South Korea | City tourism branding, AI and data analytics, and feedback on city presentations for around 20 officials from 11 member cities | Delivered |
| 19 Mar 2026 | Busan Technopark, South Korea | AI leadership and organisational transformation for directors and managers | Delivered |
| 2025 | Bank Islam, Malaysia | GenAI for Leaders workshop | Delivered |
| Jun 2025 | Petronas, Malaysia | Two-day generative AI workshop | Delivered |
View the full speaking and training record, including both SEOCON events, Google for Startups Campus and WeWork Labs.
Other experience
I’ve also facilitated at The CEO Institute Australia. I was selected for the Korean government startup accelerator with WeWork and Harvard Business School.
Archive recording
My full SEOCON Jakarta keynote is available as a 28-minute archive recording. It covers generative AI and prompt engineering in May 2023, not my current keynote topics. View the recording
The book
The Human Layer
What the 5% of AI winners build that everyone else skips
At twenty-nine, I delivered 241 per cent sales growth at Electrolux and was dismissed within the year. The result had broken the team that produced it. I wrote The Human Layer about why getting the technology right is not enough, and what leaders need to do about the people doing the work.
The book is written, at 416 pages. Publication to be announced.
Read the free previewWhere this sits
My speaking and writing sit alongside AIR APAC.
I’m the Founding Director of AIR APAC. Here, I write and speak in my own name. Exeter Labs builds and operates the software.
For further learning, AIR APAC publishes articles and a field guide for managers.
Tools for better decisions
Try the questions before you book a session.
Work through an AI recommendation, check its costs and name who approves it. Use the free decision worksheet and a worked example with your team.
Use the worksheet and workshop example →See how these questions apply to commercial opportunities, engineering evidence, local tourism programmes and manager learning.
Explore four applied work examples →Insights
My latest writing on judgment and AI
I write about using AI at work, including the arguments I think deserve more attention and the mistakes worth discussing.
What should a board ask about AI-supported decisions?
Management says AI now supports its decisions. These are the questions a board can put to management to know whether those decisions are sound. None of them is technical.
Read the pieceWhen is it right to automate a decision?
A senior leader is asked to let an AI decide a whole group of decisions alone. Here is the test I'd use on that proposal, and one made-up decision that shows why it matters.
Read the pieceWhy do reports on AI use hide how people decide?
A report on AI use counts how much AI is used. It doesn't show how anyone decided with what the AI gave them. Here's what that leaves out, and what a leader can ask for beside it.
Read the pieceSounding right is a style, not a signal
An AI answer now arrives finished. In my experience it sounds just as sure when it is wrong. That changes what a leader has to do before the answer becomes a decision.
Read the piece