One of the most important stories you will ever tell is your growth story. Growth stories are the single most powerful weapon in an entrepreneur’s arsenal. When people invest in your company – either their time or money – they are investing in your growth story. Companies aren’t just snapshots in time, they are positioned within a narrative. How people perceive that narrative will influence how they will perceive your progress and your potential. Even a very early-stage company can win customers if their narrative illustrates a compelling future that they want to participate in. Growth stories can help persuade key stakeholders – employees, investors, and consumers – to invest in your company. Your growth story is key to unlocking the support of your customers while fuelling your own internal purpose and passion. Entrepreneurial storytelling is able to persuade stakeholders in a way that growth charts never will.
90% of salespeople today are trying to sell based on the techniques from the 80s, provided by sales gurus who had no idea about the internet, social media or big data. The world has dramatically changed in the last 40 years.
Customers today are highly empowered and increasingly use AI and machine learning to buy. Your prospective buyer is just too savvy for old school selling methods.
As a salesperson, if you can’t add value, you simply become irrelevant to your buyer. Clearly a new way of selling in 2020 is needed.
Story Driven Selling techniques will help you close deals faster, and more often by offering your customers value they won’t be able to find elsewhere.
Humans are hardwired for story. Stories help us make sense of the world around us. Your customers think in stories, remember in stories, and turn just about everything they experience into a story
Story-Selling focuses on how your buyers make meaning of products and services through the lens of story, stories buyers tell themselves and the stories they tell others about themselves.
When you closing their ‘value gap’ and align your offering with the buyer’s story. When your product, service or idea has become part of the buyer’s story, a sale becomes inevitable.
Research reveals that 42% of project managers cited “building a case for change” as a top challenge in 2019
Project Managers can use storytelling to build the case for change by identifying the elements of change with the business. These elements include things like the customer’s strategy, the core issue, desired outcomes, solution options, and perceptions of value and risk.
Storytelling helps Project Managers understand which of these elements support the case for change and which ones are in opposition. And then, shape each of these elements into a compelling change narrative that wins support and delivers the business outcome
Rarely are people moved by statistics. Our brains want stories, not dry data. Data storytelling involves understanding the message and the audience, then crafting the right narrative to deliver insights to stakeholders.
Analytical insights start and end with the story, and storytelling skills are essential for understanding the message and gaining value from the data.
Present data in a highly compelling way and move audiences to action. Good storytelling is about people, not statistics. Most people make an emotional decision and later rationalize it with facts.
Storytelling creates that all important emotional connection to data that establishes empathy with your audience.
A good story is a big selling point to talented job hunters. The current job market is extremely competitive. A strong and planned recruitment strategy can help you stand out of this competition.
Storytelling ensures your employer brand and message are attractive to your target audience, particularly over social media.
An open and transparent narrative about the company’s working culture to ensure you attract candidates that will match your business.
your story will sell your employees on your brand’s purpose and increase the level of dedication on both sides of the employer/employee relationship.
Storytelling gives you the highest level of community and culture possible. Getting your people strategy right is key to hitting your business goals.
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