About
I learned about judgment by getting it wrong at Electrolux.
I help leaders use judgment when AI offers an answer. I’m Malaysian, based in Singapore, and the Founding Director of AIR APAC.
25 years in advisory and leadership across four regions.
In my own words
I grew sales by 241 per cent. I was dismissed within the year.
At twenty-nine, I delivered 241 per cent sales growth at Electrolux. I was dismissed within the year because the result had broken the team that produced it. I had treated the numbers as proof that I was doing a good job. They were not. I still move too fast and focus too much on outcomes. I try to notice earlier and listen longer.
What that became
I wrote The Human Layer about what technology cannot fix.
I wrote The Human Layer about what makes an AI rollout work beyond the technology. Judgment matters, but so does the way people work together. AI does not repair an organisation. It speeds up what is already there. The book is written, at 416 pages, with publication to be announced. I’m writing my next book about deciding with AI.
The line I hold
I speak in my own name, with limits on the work I accept.
I offer keynotes, executive briefings, workshops and panels. I keep advisory within existing relationships.
I do not take an engagement with an organisation during one of AIR APAC’s open measurement periods.
How the three fit
AIR APAC, Exeter Labs and my own work
AIR APAC
The institution. Measures, publishes, trains. Owns the Standard.
Exeter Labs
The builder. Builds and operates the software for AIR APAC and other customers. StepSim, Tourism Room, Decision Room, AI Data.
Indhran Segharthis site
The author. Founded both. Writes and speaks in his own name.
I founded AIR APAC, which measures and trains. Exeter Labs, its product company, builds. Nothing on this site measures, scores or certifies anyone.
Career, in facts
My experience includes HSBC Global Resourcing and entomo.
- 25 yearsAdvisory and leadership across Asia Pacific, the UK, the US and Australia.Career record
- 2005 to 2008Service transformation for 33,000 front-line employees and 10 million customers.HSBC Global Resourcing
- 2018 to 2020Chief Marketing Officer. ARR grew from $4M to $25M+ within 12 months.entomo
- Age 29241 per cent sales growth, and dismissal within the year.Electrolux
Speaking, training and capability building
My speaking and training record
I deliver keynotes, workshops and capability-building programmes for leaders, teams, founders and public officials.
- 17 Sep 202610th TPO Forum, Taichung, TaiwanDelivered
Around 500 delegates from Asia Pacific city tourism organisations
- Sep 2026Bursa Malaysia, MalaysiaDelivered
Business storytelling training
- May 2026TPO Capacity Building Programme, Busan, South KoreaDelivered
City tourism branding, AI and data analytics, and feedback on city presentations for around 20 officials from 11 member cities
- 19 Mar 2026Busan Technopark, South KoreaDelivered
AI leadership and organisational transformation for directors and managers
- 2025Bank Islam, MalaysiaDelivered
GenAI for Leaders workshop
- Jun 2025Petronas, MalaysiaDelivered
Two-day generative AI workshop
- 2025SD Guthrie, MalaysiaDelivered
Year-long Data Translators programme
- May 2025MARKETING Magazine / ADOI, writers workshop, MalaysiaDelivered
Practical workshop for writers
- Nov 2024PIKOM GBS event at Roche, MalaysiaDelivered
Presentation for the global business services community
- 28 Aug 2024Malaysian Re, YouLead! programme, Penang, MalaysiaDelivered
AI and leadership development session
- Jul 2024MARKETING Magazine / ADOI, B2B sales workshop, MalaysiaDelivered
Applying AI to B2B sales
- Feb 2024Roundtable on Sustainable Palm Oil (RSPO), MalaysiaDelivered
StorySelling workshop using Pixar storytelling principles
- 27 Feb 2024Malaysian Re, Cedants’ Workshop, Phuket, ThailandDelivered
The impact of AI and disruption in reinsurance
- 2023InvestKL, MalaysiaDelivered
Team training in storytelling and sales communication
- 17 Nov 2023Royal Medicalink, IndonesiaDelivered
Practical AI applications for the team, including sales analysis
- 26 Oct 2023Skills Network / Skills Academy, MalaysiaDelivered
ChatGPT for Sales Professionals, a one-day workshop
- 25 Oct 2023MARKETING Magazine / ADOI, AI for writers, MalaysiaDelivered
AI workshop for writers
- 27 Jul 2023MARKETING Magazine / ADOI, AI for marketing, MalaysiaDelivered
AI workshop for marketing, media and advertising professionals
- 24 May 2023SEOCON Jakarta 2023, Jakarta, IndonesiaDelivered
Prompt Engineering for Performance, around 2,000 delegates
- 26 Oct 2022Johnson & Johnson, MalaysiaDelivered
D&I for Results training
- Nov 2021Amway, MalaysiaDelivered
Four-day leadership communication masterclass and individual coaching
- 2021Bursa Malaysia, presentation skills, MalaysiaDelivered
Presentation and storytelling training
- 18 Mar 2021SEOCON Jakarta 2021, OnlineDelivered
Recorded presentation and live Q&A for the digital marketing community
- 9 Sep 2020Techstars Korea, South KoreaDelivered
Founder Stories, an entrepreneurship and storytelling session
- Nov 2019WeWork Labs × Seoul Global Startup Center, Seoul, South KoreaDelivered
Startup marketing, storytelling and mentoring in a Seoul Metropolitan Government programme
- 10 Oct 2019Google for Startups Campus, Seoul, South KoreaDelivered
Talk Less, Sell More, a public talk for founders and the startup community
- 3–4 Sep 2019Sell Like Steve Jobs, Jakarta, IndonesiaDelivered
Two-day public sales masterclass
- Nov 2018MCIS Insurance, MalaysiaDelivered
Crisis management and spokesperson training
- Feb 2018MARKETING Magazine / ADOI, brand storytelling, MalaysiaDelivered
Digital Brand Storytelling workshop
- EarlierPIKOM GBS Summit, MalaysiaDelivered
National technology industry association
- EarlierINSEAD Malaysia MBA, GenAI leadership sessions, MalaysiaDelivered
MBA cohort
- EarlierThe CEO Institute Australia, AustraliaDelivered
Facilitator
Where to go next
If judgment and AI belong on your programme, I’d like to hear about it.
Tell me who will be in the room and what you want them to understand differently.