Indhran SegharJudgment when working with AI

Selected work

On stage and in the workshop

I speak about the decisions people still have to make when AI gives them an answer. In a workshop, we take one of those decisions and work through it together.

Indhran on stage beside two versions of an AI meme at a marketing conference
On stage at the Marketing Conference and Festival, 2024.

Hear me speak

At SEOCON Jakarta in 2023, I spoke to around 2,000 delegates about generative AI and prompt engineering. In one example, I ask ChatGPT to question me before it drafts a blog post.

Watch the example at 16:07 ↗Watch the full Jakarta talk (28 minutes) ↗See my current keynote topics →

Workshops

Would you switch suppliers?

An AI tells you switching suppliers could save $12,000 a year. I ask workshop participants what they’d want to know before signing. What would you ask first?

Try the supplier exercise →

In Busan in May 2026, I worked with around 20 officials from 11 cities on tourism branding, AI and data. They presented their cities, and I listened and gave feedback.

A participant holds a microphone and a sheet of notes. Indhran stands beside him with a hand on his chin.
From my workshop archive, 2019. A participant presents from his notes while I listen.