The judgment AI does not replace
Know when to use an AI answer, when to question it and who remains responsible.
Keynote, executive briefing, half-day or full-day workshopRead the outlineGoverning what you cannot see
Make responsibility for AI descriptions clear, rather than leaving it to the marketing team.
Keynotes US$5,000. Standard preparation included. Travel and applicable taxes additional. Based in Singapore, available internationally. View fees and booking.
What I cover
I argue that an AI description of a place is not only a marketing concern. If it is inaccurate, who should respond? Who can approve that response? What can a public body honestly promise to change? I help leaders discuss those responsibilities without assuming they control the AI system or can predict the effect of intervening.
What your audience can use
- Why AI descriptions can require more than a marketing response.
- Questions that clarify who is responsible for a response.
- How to discuss uncertainty without promising control you do not have.
- Where human judgment belongs in the approval process.
A practical demonstration
A fictional public-body response: map who detects a disputed description, who checks the evidence, who approves a response and when it is reviewed. The exercise does not assume control over an AI system.
Also available
My other talks
From AI answers to business results
How to tell whether an AI initiative changed the work, not only the answer.
Keynote, executive briefing, half-day or full-day workshopRead the outlineThe Human Layer: why AI projects fail beyond the technology
Why capable systems stall in organisations, and what to change in people, incentives, workload, ownership and adoption.
Keynote, executive briefing, half-day or full-day workshopRead the outlineStorytelling when everyone has a writer in their pocket
Make the message worth saying when AI can produce the first draft.
Keynote, executive briefing or half-day workshopRead the outlineThe third wave of PR
Clarify what communicators remain responsible for when AI drafts the message.
Keynote, panel or executive briefingRead the outlineWhat AI systems say about your destination
Decide how to respond when AI describes your destination inaccurately.
Keynote, panel, executive briefingRead the outlineTell me about your audience and the questions you want the session to address.