The judgment AI does not replace
Know when to use an AI answer, when to question it and who remains responsible.
Keynote, executive briefing, half-day workshopRead the outlineWhat AI systems say about your destination
Decide how to respond when AI describes your destination inaccurately.
Fees on request.
What I cover
I look at the choices a tourism leader faces when an AI answer describes a place. What should you correct? What can you responsibly say about the effect on visitors? I keep those questions apart. A description is not evidence of a booking or of local spending. I help the audience consider a response without making claims the available evidence cannot support.
What your audience can use
- How to question an AI description of a destination.
- What a description can and cannot tell you about visitor behaviour.
- Questions to ask before choosing a response.
- Why claims about local spending need their own evidence.
Also available
My other talks
Governing what you cannot see
Make responsibility for AI descriptions clear, rather than leaving it to the marketing team.
Keynote, panel, half-day workshopRead the outlineTell me about your audience and the questions you want the session to address.