The judgment AI does not replace
Know when to use an AI answer, when to question it and who remains responsible.
Keynote, executive briefing, half-day or full-day workshopRead the outlineStorytelling when everyone has a writer in their pocket
Make the message worth saying when AI can produce the first draft.
Keynotes US$5,000. Standard preparation included. Travel and applicable taxes additional. Based in Singapore, available internationally. View fees and booking.
What I cover
AI can help draft a message. It still needs a brief: who needs to hear it, what they need to understand and what evidence supports it. I look at the choices behind a useful story, how to frame it for an audience and what a communicator needs to check before it is released.
What your audience can use
- A brief that names the audience, purpose, evidence and intended action.
- How to adapt the same facts for different audiences without changing the claim.
- A review process that checks the message as well as its wording.
A practical demonstration
A fictional launch announcement: write the brief, compare two AI-assisted drafts and identify what each audience needs to know. In a workshop, participants revise the brief and the message together.
Also available
My other talks
From AI answers to business results
How to tell whether an AI initiative changed the work, not only the answer.
Keynote, executive briefing, half-day or full-day workshopRead the outlineThe Human Layer: why AI projects fail beyond the technology
Why capable systems stall in organisations, and what to change in people, incentives, workload, ownership and adoption.
Keynote, executive briefing, half-day or full-day workshopRead the outlineThe third wave of PR
Clarify what communicators remain responsible for when AI drafts the message.
Keynote, panel or executive briefingRead the outlineWhat AI systems say about your destination
Decide how to respond when AI describes your destination inaccurately.
Keynote, panel, executive briefingRead the outlineGoverning what you cannot see
Make responsibility for AI descriptions clear, rather than leaving it to the marketing team.
Keynote, panel, half-day workshopRead the outlineTell me about your audience and the questions you want the session to address.